• Designed In-House

    Original products thoughtfully developed by AW Needlework Designs.

  • Retailer-Exclusive Access

    Approved partners receive access to wholesale products, bundles, and pricing.

  • Personal Partnership

    A growing small business committed to dependable support and long-term retailer relationships.

Who We Partner With

Our wholesale program is designed for established retail businesses that share our appreciation for thoughtful design, quality products, and the needlepoint community.

  • Needlepoint Shops

    Brick-and-mortar and established online needlepoint retailers.

  • Specialty Boutiques

    Curated gift, craft, and needlework shops whose customers align with our products.

  • Approved Retail Partners

    Other established retailers that complement the AW Needlework Designs brand.
Apply for a Wholesale Account

Why Carry AW Needlework Designs?

Our products are thoughtfully designed for today's needlepoint community, giving retailers distinctive tools and accessories that customers love to discover and use.

  • Original Products

    Thoughtfully developed tools and accessories that give your customers something distinctive.

  • Needlepoint-Focused

    Products created from firsthand experience as stitchers, with real usability in mind.

  • Retail-Ready Assortments

    Wholesale packs and curated assortments designed to make ordering and merchandising simple.

  • Growing Customer Demand

    Products developed for an engaged needlepoint community and designed to complement a modern needlepoint shop.

Becoming an Approved Retail Partner

We personally review every wholesale application to ensure a great fit for both your shop and the AW Needlework Designs brand. Once approved, you'll receive access to our private wholesale portal and retailer-exclusive catalog.

1

Apply

Complete our wholesale application and tell us about your business.

2

Verify

Upload your current resale certificate or applicable resale documentation.

3

Review

We personally review every application and may reach out with any questions.

4

Welcome

Approved retailers receive access to our private wholesale portal and exclusive wholesale catalog.

Most applications are reviewed within 2–3 business days. We'll notify you by email once your review is complete.